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SYDNEY MCNALL

Premium Assets

My team noticed a trend indicating that younger US consumers are consuming less alcohol, but when they decide to drink, they prefer high-quality options.

In response to this insight, Ventisquero tasked us with creating a series of assets that felt "premium."

VENTISQUERO

PRESS KIT

To begin this effort towards a more high-end appearance, I was tasked with redesigning Ventisquero's press kit. (click to expand)

EVENT INVITE

Next, Ventisquero requested a series of assets created for their event with Alejandro Galaz, winemaker at Ventisquero Wine Estates. We began with an invitation, to be sent out to to industry professionals and wine journalists.

EVENT SIGN

Additionally, a sign was created to be displayed at the event.

TASTING BOOK

Additionally, a tasting book was developed to be placed at the table of those attending the event, providing them with information about the wines available. (click to expand)

PHOTOS FROM EVENT

Photos were during at the event to document the presentation of sign and booklet.

WINE OF THE MONTH

There was also an effort to elevate the brand's instagram presence. This involved the creation of a series of animations, through which Ventisquero would announce its Wine of the Month.

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