Pecorino On Top Animation

The PDO (Protected Designation of Origin) qualification indicates that it is verified by the EU with the highest quality standard. Pecorino "On Top" is a campaign dedicated to heightening awareness among US consumers about the exceptional quality of Pecorino Romano.

This initiative not only aims to ensure that US consumers recognize and appreciate it's quality but also strives to showcase its versatility. By highlighting its many uses, the campaign encourages American consumers to choose Pecorino Romano over comparable products, such as parmesan.

PECORINO ROMANO

FULL ANIMATION

Specifically designed for Instagram, this animation shows the many ways that Pecorino Romano can be used to elevate a meal.

DIVIDED ANIMATION

Additionally, I created an alliterative version of the animation that could be posted it smaller sections. This flexibility would allow my team to experiment with different video durations, to see when performed better on instagram.