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SYDNEY MCNALL
Bloom Big Campaign
The goal of the "Bloom Big" campaign was to set the products of Loire Valley Wines apart by raising awareness of the quality, ethical practices, and fresh flavors which make it so unique. "Bloom Big" highlights Loire's commitment to innovation and a fresh approach in the wine industry.
The imagery selected for this campaign are unconventional in the wine industry, standing out from the norm. The vibrant images featuring flowers and friends illustrate Loire's dedication to connect with and appeal to the younger demographic.
LOIRE VALLEY WINES
QUOTE TEMPLATES
A series of templates were created to showcase quotes related to Loire, to be highlighted on Instagram.
PHONE WALLPAPER
We created a series of graphics for Loire enthusiasts, to be used as phone wallpapers. The biggest challenge while creating these were to make them generic enough to be used, while still featuring the Loire brand.
GIPHYS
We created a series of GIPHYS to add excitement to Instagram stories that featured Loire.
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